We’re all talking about Tiger King right now! Aside from being wildly entertaining, there are also a number of business lessons that can be learned from watching the show.
So here are the top 5 Tiger King business lessons for land investors!
#1 Digital Marketing is Key
Say what you will, Joe understood digital marketing. He even changed his company name to rank better in Google.
If you don’t understand the basics of SEO and keywords, you should learn now!
And of course, you need to get on social media! Joe’s videos may have helped land him in jail, but his regular posts and crazy antics also made him a minor celebrity.
#2 Have a Long-Term Financial Plan
Joe spent lots of money on things that did not serve his goals (a presidential campaign?!). This led to financial ruin. You need to have a plan for how you are going to use your profits to grow your business.
And of course, manage your risk! Profits won’t mean much if they aren’t protected.
Joe approached his finances with the same risk-seeking behavior he took with his animals. Look how that turned out! Make sure you make prudent investments that serve your goals.
#3 Do What You Love
If you are going to spend time building a business, make sure you love it.
You don’t have to love every aspect of the business, but you must have some passion for what you do.
#4 Know Your Partners
Need capital? Don’t select the first person who comes your way.
Make sure you check your partners’ finances. Not everyone who looks successful is!
#6 Take Responsibility for Your Failures
As much as Joe wanted to blame Carol, it was his own bad decisions that landed him where he is now. Don’t blame others or external circumstances, take ownership of what you can control.
This requires that you be humble. Know your weaknesses and take advice from those who are smarter than you.
Check out our full Gokce Tips playlist here.